Wed developers will be interested in Engagd, a new open Attention Platform, being launched by Faraday Media. Engagd is the first ever standards based, open Attention Platform.
This developer’s tool is currently in its alpha release.
This service turns your lifestreams into APML (Attention Profiling Markup Language), which operates in the same manner as OPML and can be used for a variety of purposes. Take your APML and aggregate data in a manner similar to feed readers, allowing you to do things like apply your Amazon Attention Profile to another online bookstore to utilize the same recommendations elsewhere, or to create personalized stats for your Digg articles. Essentially, Engagd makes it easier to take advantage of the functionalities of Open ID in order to do online marketing.
Engagd.com In Their Own Words
“Engagd represents a significant milestone for the Attention Economy.
Attention Data is currently quietly collecting about users, used without their knowledge or explicit consent and trapped inside individual websites and applications.
Engagd represents the first open-standards based Attention Platform designed to empower users to control their own personal Attention Profiles, and developers to quickly and easily add Attention Awareness to their applications and mashups.”
Why Engagd.com It Might Be A Killer
The service is free for personal or low-volume use, and people will like how it offers functionality for creating and remixing Attention Data.
Some Questions About Engagd.com
Does Engagd want to appeal to a large audience, and if so, can they dumb down their language a bit for the recently avid internet user? 
