We are selling live duck eggs on the internet without any advertising. The secret is revealed here. According to Sai Pola President of DuckEggs.com, search engines and brand names are not the only way that potential customers find products on the internet. Many internet users who are looking for a particular product will simply type in the generic name of the product with the appropriate internet extension (like .com) at the end. This is called “direct navigation.” With direct navigation, the potential customer types in the domain name for exactly the product they want rather than going through a search engine or other indirect method. For example, suppose that someone is allergic to chicken eggs or that someone has a special ethnic recipe that calls for duck eggs. They might type the name “duck+eggs+.com” or, in other words, “duckeggs.com” into the URL bar. Voola! – they wind up at a site selling duck eggs. This is direct navigation in action.
For someone who wants to sell something through the internet, direct navigation can be a vital part of their marketing strategy. Further, the best way to take advantage of direct navigation is to have the key generic domain for your product niche. For example, suppose that you want to sell “candy” on the internet? The best generic domain to have is “candy.com.” Suppose that you want to sell “duck eggs” on the internet? The best generic domain to have is “duckeggs.com.” Having the prime generic term for a product is a great way for an entrepreneur to jump start a business and hit the ground running. An entrepreneur can virtually create a business from scratch with the right generic domain name and website.
Why DuckEggs.com It Might Be A Killer
We get all the walkin customers to our site looking to buy duck eggs just because of the killer name we have.
