Running a digital business carries with it a number of risks—namely, the risks of cyber attacks, which increased by around 6.77% in 2024.
For any digital business owner, evading these attacks through robust cybersecurity measures has become necessary to survive the challenging landscape, especially since the average data breach cost reached $4.88 million last year, the highest on record.
The financial impact of a cyberattack can be massive, but there are companies out there that have made it their mission to help, and Datadome is one of those companies.
While the funding for cybersecurity startups dropped by a third in 2022, Datadome has been flying, raising $42 million in a Series C round led by InfraVia Growth while partnering with Google Cloud to enhance their protection.
When it comes to this protection, DataDome’s main area of expertise revolves around bots and bot management – one of the key cybersecurity issues that have been plaguing businesses for decades.
A Leader in Bot Fraud and Management
For those unaware, bots are automated programs designed to perform specific tasks on the internet – for instance, scraping content from websites, executing credential stuffing attacks, initiating account takeover fraud, or launching DDOS to overwhelm servers.
These malicious bots have been particularly detrimental to online businesses, with disrupted operations leading to lost revenue, brand damage, and sometimes even closure.
Over the last few years, too, bots have been getting even more sophisticated. Modern bots can now simulate human-like interactions, such as moving cursors, typing delays, and randomized clicks.
They can also use proxies or VPNs to rotate their IP addresses and, utilizing machine-learning algorithms, can adapt to numerous security measures, bypassing CAPTCHA challenges and optimizing their attacks for success.
How is DataDome Changing the Script?
Speaking of machine learning, however, this is exactly how DataDome is making such a big difference. As a promising machine learning startup, one of the main features of their platform is the ML algorithms, used to detect and block malicious bot traffic.
Through the use of AI, DataDome can continuously analyze data from billions of requests across websites, mobile apps, and APIs, with their ML models learning to distinguish between legitimate human activity and automated bot behavior.
After processing this data, DataDome’s ML models can decide whether to allow, block, or challenge a request almost instantly, with the system evolving with every interaction to improve detection accuracy and learn new bot strategies as they emerge.
With this in mind, the product that DataDome is offering is quite simple. Just last year, DataDome’s ‘Global Bot Security Report’ revealed that more than 65% of websites are unprotected against simple bot attacks, while 95% of advanced bot attacks go undetected.
One of the reasons for this is that many companies believe bot protection is overcomplicated, and paying for multiple security measures – from a myriad of different companies – is not feasible for long-term success. DataDome, however, is one platform to stop cyberfraud.
With features including ‘Bot Protect’ – designed to outpace malicious bots in real-time, deploying the most accurate detection with a Forrester Wave Leader in bot management – ‘Account Protect’ – designed to prevent account fraud and unauthorized access – and ‘Ad Protect’ – designed to preserve ad spend and ensure campaigns reach real users, not bots – this company covers all the bases, with a proven track record and excellent value for money.
More Facts About Datadome
Just as the market is constantly changing, DataDome is also prepared to evolve along with it. In 2024, for instance, their focus was on rolling out their CAPTCHA product, as well as new AI models to block bot threats from CAPTCHA-solve bots and CAPTCHA farms.
They have also been perfecting their post-detection techniques, with detection signals being stored in a database to improve the quality of detection and to train their machine-learning models further.
In addition to this, last year saw DataDome introduce their free tool, ‘Discover,’ which is designed to allow customers to scan their domains and subdomains in a single click, receiving a quick, detailed inventory of protected, unprotected, and previously unknown domains.
And more businesses are taking notice, too. Across the globe, small companies are being urged to bolster cybersecurity measures, and according to CEO Benjamin Fabre, since 2021, ‘40% of new customers are upgrading from a web application firewall or a CDN’s basic protection’, with a further ‘30% evolving from an in-house solution’. They are choosing DataDome because they are clear about the pain points they’re experiencing and want a transversal approach.
In Fabre’s words, DataDome ‘thinks like an attacker,’ and that’s one of the reasons the company has been so successful. Through their range of AI solutions and attacking mindset, the mission for malicious bots has become far more complex, and as the landscape shifts and DataDome receives more recognition as an essential brand for digital businesses, it’s likely that mission will soon become impossible.
