Call me picky, but I still think high-tech industries, especially those who have a certain prestige to them in the area of science, should have an equally respectable website. The people at Compass either don’t agree with me, or don’t have enough budget to afford professional web design.
Compass is a developer, manufacturer and seller of high-precision surgery and diagnostic equipment in the neuroscience area. By visiting this site, users will be able to take a look at the catalogue of products and overview capabilities of the equipment, though won’t be able to learn about pricing or finance options; taking a look at the ‘service’ area will let you know that once you purchase compass products you’ll be able to access 24/7 online support, download software upgrades and browse the parts catalogue as well. Care to know a bit more about Compass products? Probably the best way to go is to follow the links to the regional providers’ sites and enquire directly with them about availability and pricing. Though it is clear that Compass probably locates the core of their marketing efforts out of the internet, it’s also true that such a shabby-looking and poor-functionality site doesn’t do much for its prestige either. 





