Collar Free is an online design and e-commerce platform for fashion. Designers submit fashionable t-shirt designs to Collar Free’s website where the public votes on their favorite designs and determines what the company produces.
Designers are then paid a royalty for every item sold with their design. This model predicts demand and incentivizes winning designers to promote the company and create sales. Collar Free is expanding upon the traditional Threadless model with a simple head to head voting competition. This allows the site to host custom competitions and partner with other companies to engage their consumers. The site is using crowd sourcing not only for design review purposes, but allowing other companies to tap their design community as well. Lastly, Collar Free is allowing companies to contact the designers and request custom work. If you’re a designer and want to submit one of your very own designs, visit CollarFree.com and see how you can be a part of the competition.
Collarfree.com In Their Own Words
Our goal is to Support Independent Artists. We include a custom story with each shirt sold, print the designers name on the inside of the shirt label, send out a press release for each designer, and pay the designer $200 + royalties on each shirt sold. We look at ourselves as a record label and we want to build the designers name with us and find that next big name.
Why Collarfree.com It Might Be A Killer
Collar Free is not just an internet company. Our goals are to build a $100 million brand. We are selling online and offline through existing retail outlets and we are stocking about 2 stores a week right now. We went the royalty route for designers because a shirt may sell 500 units online, but if a major retailer picks the design up it could sell 5000 and brand that designer nationally. 
