ClickTracks is not the traditional stats tool; it is self-described as a visitor behavior analysis tool. This web analytics solution is designed for tracking and analyzing Web marketing campaigns, including search engine optimization, display ads and paid search.
ClickTracks reveals why visitors do what they do, allowing marketers to compare and contrast groups of visitors. ClickTracks shows analysis beyond the clickthrough, showing which campaigns are performing well, and which ones need to be modified. It also allows determining marketing campaign ROI so deciding what changes to make to a campaign is quite simple. Importing Google, Overture campaign and shopping cart data is effortless. Other features include making visitor segmentation, getting together visitors who share certain criteria in order to see how they behave similarly (and differently) from other visitors.
ClickTracks.com In Their Own Words
“We designed ClickTracks because of our frustration with existing web site analysis tools. We found the lists of numbers and 3D charts generated from other products like WebTrends, while useful and no doubt the product of extensive development over the years, somehow lacking. Spending hour upon hour trying to understand web site visitors and how they use and navigate a site was a motivating experience—there had to be a better way! We found that better way, and we are proud to offer it to you to try with a free download.”
Why ClickTracks.com It Might Be A Killer
ClickTracks seems a very powerful tool; it was designed for marketers and online advertising professionals so it intentionally leaves out the superfluous technical information provided by standard web stats software. It allows tracking visitors once they entered the site or determine what they are looking for. It’s easy to use, presents user behavior information, and not page hits, filtering useless data, and avoiding so many reports.
Some Questions About ClickTracks.com
Will companies switch to ClickTracks or will they just stick to WebTrends? With so many web analytics tools and software, can people figure out what’s the best tool for analyzing their Web data? 
