Though is seems paradoxical, Celeb-wars.com is if not the only, at least one of the very few sites to discuss celebrities without their pictures; instead of doing what everybody is doing, the site presents quite interesting information not so much on their shenanigans, but on the meaning of them.
Let me explain myself a bit better: what this site is doing is definitely the new wave in contextual ads, only it’s really contextual information which will lead you to the homepage of the sponsor in question. For instance, if you are wondering about Madonna’s new crib, you’ll get to read an introductory article on the most expensive Real Estate in the world, a list of celebrities’ most expensive homes, and after you’ve learned a few unexpected things, you’ll get a paragraph on a Realtor who can help you get your dream home with or without several millions to your credit. Since lots of people are seeming to use the life of entertainment stars to advertise their products in a wide range of areas and segments, the site becomes a rather interesting mashup of information, opinion and, of course, advertisement. If you take a look at the article listed under the ‘Celebrity Forum’ tag, you’ll get to read a thoughtful piece on internet zeitgeist, and only then will you get to learn about the person selling their services as an eBusiness consultant. Because of the way the information is presented, readers of the site can get a taste of the expertise of the person who’s offering a product, and also learn something in the way, as opposed to having to deal with visual clutter of contextual ads. Celeb-wars.com is a little experiment of great interest, and one that’s really worthwhile taking a look at. 
