Campalyst is an analytics platform that has been built from the ground up with one clear objective, namely letting users measure the ROI of Facebook Pages. This recently-unveiled platform can be used to analyze all the different stages in the conversion of any fan page, in a more comprehensive than what is allowed by Facebook itself. In case it’s all new to you, and you have never measured the ROI of any fan page hosted there all you need to know is that Facebook basically lets you look at some elemental variables such as the count and reach of fans, along with the number of views for your every status update.
Well, Campalyst lets you measure all these variables at the same time that it empowers you to look well ahead and beyond. Campalyst provides metrics for website visits, conversions and conversion values.
Any marketer that has ever tried to measure such variables by hand (such as keeping a count of page “likes” on an spreadsheet) will seize a platform like this one with both hands. It’s not just that Campalyst makes for analyzing conversions in a deeper way, the whole platform is also appealing because of the crystal clear reports it can generate.
When taken as a whole, all that can but let even those who are not really clued-up marketers know how to optimize a fan page, and make the best out of each visitor that ever lands on it.
Campalyst.com In Their Own Words
Campalyst is analytics software that measures the real ROI of Facebook Pages.
Some Questions About Campalyst.com
What if Facebook starts providing such metrics itself? What will happen to Campalyst right there and then? How will Campalyst put some distance between Facebook and itself? 
