The idea behind Broadway.com is to feature an online and telephone sale of theater tickets, either by means of this site or by the use of their hotline, 1-800-BROADWAY.
The company offers detailed information, bookings and safe sales of thickets to shows in Broadway, London and Las Vegas. In the web page, one can easily pick their country, then view a wide list of all the shows available and the schedule for each presentation, and then book them using any credit card (although the site promotes VISA as the ‘official card of Broadway’). The site has an area dedicated to the specific recommendation and brief description of each play/show, where it also tells costumers about their history and how long the play has been on, etc. The company also offers their clients hotel packages, since their target includes not only local residents, but also tourists from all over the globe. Additional services include gift certificates, a store area where you can buy original Broadway memorabilia, a spot concerning costumer services, and a section dedicated to “Broadway Buzz”. Here, online costumers can check out the latest news and gossip about Broadway and its main stars, about the shows and even read one-on-one interviews with famous actors and actresses of the Broadway and Hollywood world. A search engine completes the site, where anyone who knows what they are after, can search for the most specific show and book it more quickly. 
