Founded in 1987 in the State of Massachusetts, Avid is a company that offers products and services geared towards individuals and businesses in the area of nonlinear digital media creation. The available products and services cater for all the aspects of content creation when it comes to electronic media, such as editing and finishing, audio, animation, and broadcast.
The integration of asset management solutions and productivity tools is also another service rendered by Avid, and it is aimed at individuals responsible for postproduction duties, as well as individuals wishing to store media assets in an efficient way. Likewise, support and training is catered for, and the site lists the various certifications offered by Avid. These include study programs for support representatives and instructors. There is also a search feature that lets the interested party find a course by conducting a search by product or by certification. Lastly, the “How To Buy” pages include an online store, discount items, and a reseller locator. 
