The forming of Advantage Sales and Marketing (ASM) took place in the late 1980s and, according to asmnet.com, the company website, the business’ size has doubled every four years since 1988 and, as of 2012, comprised more than 30,000 associates and 50 offices in the United States and six in Canada. Most of these locations operate in four states: California, home of Advantage’s headquarters office in Irvine, six in Texas, four in Florida and three in North Carolina. Since 2000, the company has led the competition in brand building services for clients, which include, manufacturers, suppliers and producers of food and consumer packaged products.
ASM proudly lists, on asmnet.com, the names of some of their well known and easily recognizable customers, like Dove, Dial, Arm & Hammer and Johnson & Johnson. The company also handles advertising and publications for food product companies Mars Inc., Del Monte, Smucker’s and Lipton. Additionally, the services of Advantage contribute to keeping names like Energizer, Hanes, Unilever and Rubbermaid in the public eye.
Advantage credits an emphasis on new technology and the business’ winning culture for the success that secured more than 1200 clients and a revenue exceeding $1 billion. Part of that culture includes an attention to social service by giving back to the communities where ASM offices function, via sponsorships of youth programs, charity donations and other outreach activities. Another reason for Advantage’s winning record relates to its six marketing divisions as identified on asmnet.com: PromoPoint, Shopper Events, Integrated Marketing and Marketration, Tryfoods International and Campaigners.
Asmnet In The Web
