Apple’s upcoming M4 Mac launch is generating excitement as retail inventory of current-generation Macs dwindles.
Apple’s definition of “Pro” has morphed over time, becoming something of a chameleon that reflects the shifting sands of tech. The term “Pro” used to mean raw power: a MacBook Pro meant discrete GPUs, then “Pro” meant a screen size and tech (Retina, ProMotion, etc) that stretched… pic.twitter.com/nTtvc9pkrg
— Steve Moser (@SteveMoser) October 16, 2024
Mark Gurman, a well-known leaker, recently confirmed on social media that “retail inventory for iMacs, MacBook Pros, Mac minis, iPad minis, and iPad mini accessories continues to dwindle.”
This depletion of stock is a strong indicator that new models featuring the M4 chip are on the horizon. Retailers commonly reduce inventory of current-generation hardware ahead of next-generation product launches.
Retail inventory for iMacs, MacBook Pros, Mac minis, iPad minis, iPad mini accessories continues to dwindle. Not seeing the same for entry iPad, for those wondering.
— Mark Gurman (@markgurman) October 14, 2024
The iPad mini is also expected to receive an M4 update. Apple’s potential new lineup is highly anticipated, as the company typically aligns product announcements with its historical launch patterns. If the rumored late October reveal holds true, press invitations should be distributed within days.
Apple’s new MacBook Pro indeed shows up in Russia weeks before announcement. The packaging has the same wallpaper as last year’s M3 MacBook Pro — an odd and rare choice — but I am certain these machines are the real deal. https://t.co/rWPyblo3lH
— Mark Gurman (@markgurman) October 13, 2024
Apple appears to be in need of new hardware releases to counter recent declines in sales.
Apple’s dwindling Mac inventory
According to an analyst firm, Apple experienced a significant drop in Mac sales in Q3 of 2024.
The introduction of M4 Macs could be pivotal in revitalizing these figures. Apple enthusiasts and industry observers are on high alert for the impending press event and the official unveiling of the new M4-powered MacBook Pro, Mac mini, iMac, and iPad mini models. The rumored launch timeframe aligns with Apple’s historical announcement schedule, lending credibility to the speculations.
Given Apple’s recent sales performance, the new M4 Mac lineup could provide a much-needed boost to the company’s market presence. With the PC industry showing signs of growth earlier this year, Apple’s refreshed hardware offerings aim to capture consumer interest and drive sales upward. Stay tuned for more updates as we await the official announcements and press event confirmations.
