Applegate.co.uk is the home of the United Kingdom’s number one online business to business directory. Their service provides listings for over 300,000 companies and over 100,000 products. The company prides itself on being extremely thorough and having indexed their sections into detailed sections for their users. Each company, product, and trade show are rated and then transferred into top categories. Each service is indexed in alphabetical order in order to create a cohesive design which leaves the users with no desires left unfulfilled. The Applegate Directory was created in 1998 and has continued to be the United Kingdom’s largest and most widely used industry directory. Applegate.co.uk primarily handles business and services for the United Kingdom and Ireland, though some satellite cities and countries also handle business via their website.
Applegate.co.uk focuses on aiding in the search for video for business, B2B stock items, B2B jobs, and B2B companies. The company recognizes the lack of finesse given by search engines for these specific needs in the business world and has capitalized on that lack to invigorate their own company. Applegate has benefited their customers by becoming the number one name in their field. They have moved forward in innovative advertising as well as marketing solutions that benefit the entire company. Applegate.co.uk comes highly recommended by companies across the UK that have benefited from them. They are a free organization which generates profit from sponsors and donations from users. According to the Audit Bureau of Circulations there have been over 2 million views since June of 2011.