The mobile phone landscape is set to witness rapid changes, with Android predicted to outpace Apple’s iOS growth rate by double in 2024. This acceleration is mainly due to evolving technologies and the increased availability of Android devices in emerging markets. Despite this, Apple’s iOS maintains steady growth, although likely restrained by its more expensive devices.
Android controls a more significant portion of the international market share, despite Apple’s substantial presence in the U.S. Factors such as affordable pricing, a variety of device options, and Android’s customization flexibility have contributed to this. Though Apple’s unique ecosystem has a dedicated user base, Android’s adaptability caters to a broader range of consumer needs and preferences.
Nabila Popal, Research Director, expects Android’s growth to outstrip iOS in the next three years markedly.
Predicted surge in Android’s growth by 2024
Her projection is supported by Apple’s recent Q1 2024 sales data, which shows a 10% decline largely due to weakened sales in China.
Apple faces further challenges with allegations of non-competitive practices, largely related to iMessage policies and App Store management. Critics argue that Apple imposes unreasonable restrictions and fees, stifling other digital platforms’ growth. Regulatory bodies are investigating, which could have significant implications for Apple’s future operations.
In light of these challenges and Android’s potential growth, major shifts are anticipated in the mobile phone industry. The rivalry between Apple and Android, new feature releases, and stricter security and privacy regulations could reshape this dynamic industry. The ability to adapt and innovate will be crucial in determining each company’s position in this highly competitive market.
