Amuso.com lets anyone run or “host” a show, be a star, and take home prizes.
Users can flip to their favorite channels and browse everything from a simple photo contest to high-glamour video talent shows. By letting its users create a show and share in the show’s profit, Amuso.com is on a mission to empower the media moguls of tomorrow. Hosts can conceive a game show idea and build it using the simple studio tools on Amuso.com. They can promote their show on Amuso.com as well as via their own social networks such as Facebook or YouTube. Each contestant is charged £1 for entry through a sophisticated wallet system. Once the votes are counted and verified, a percentage of the jackpot is given to Amuso.com and the host, while the winner takes home the majority share. Not all games are paid for, some are charity contests or just for fun. Users can choose between free game shows, credit game shows, or prize jackpots. Not only does Amuso.com allow users to share in its profits, but it also opens its doors for brands and charities to engage target audiences. By making UGC a part of the marketing mix, brand messages can be communicated in fresh and engaging ways. As Amuso.com applies the same viral principles behind popular social networks, it is able to activate unprecedented audiences instantly and mobilize much needed resources for charities, instantly and for free. 
