The Alpha Mom website, alphamom.com, targets women entering the world of motherhood who experience nervousness and fear over how to best raise a child. Mixed emotions plague many of these mothers who also feel joy and excitement about carrying a baby and bringing a new life into the world Site founder Isabel Kallman, mother of a young son, started the online community to provide a helpful network to assist mothers through the uncertain and intimidating moments that regularly arise in the lives of parents.
Feature articles and blog postings fill up the alphamom.com webpage, with the Family Fun category focusing on topics related to holiday planning and activities, crafts and traveling. The Pregnancy category contains writings about many aspects of pre-natal and post-natal care, as well as things to expect during the nine months of pregnancy. The Parenting category breaks down articles based on what period in life a child is in, from a newborn baby to an older teen. The Your Life category’s articles focus on life events and obstacles mothers face on a regular basis.
The New York based Alphamom.com also provides a way for companies and manufacturers to communicate with mothers through the Alphamom Labs page. Moms can sign up to join a listing of other women for contact when a marketer or representative of a laboratory wants participants for things like surveys or focus groups. Kallman’s mission revolves around making tools available to women that better equip them to embrace their roles as mothers with boldness, creativity and confidence.








