As a consumer we are making decisions that affect more than just our pockets. As a consumer our purchases can affect the environment and people’s lives and we have no idea how strong our impact is.
Many brands and companies create products that we consume that contribute and support horrible actions from child labor in sweat shops in China to destroying the rainforest. It is important to be a socially responsible consumer, but how do we know which brands are socially responsible? Alonovo provides online shoppers with a social shopping service. You can go to the site and get a company’s social responsibility report card. The report card has five categories: social responsibility, healthy environment, fair workplace, business ethics, and customer focus. Each category gets a rating of one to five points. As a visitor you can browse through the shopping at Alonovo.com and see which companies are environmentally responsible. When you register with Alonovo you can get more detailed information on companies as well as set your own level of social responsible shopping limits. You can decide that you will not shop from a company that does not comply a certain level of social responsibility that you believe is minimum. Become a socially responsible consumer at Alonovo.com.
Alonovo.com In Their Own Words
“Think of the power of a large database that collects information about how corporations behave and then integrates that data directly into the shopping experience. When you are about to purchase a TV, shoes, socks or an IPOD you can not only consider the price and the quality of the product, but can easily see what kind of behavior we are “buying into”.
Our alonovo.com mission is to connect the concept of corporate behavior directly to the profit motive. When a corporation is evolving to balance people, planet and profit -everyone wins.
We are working to inform society in a very simple, visually appealing manner with regard to corporate behavior at their point of online purchase. And the reason is every time we make a purchase we are transferring power to a business. Is this power going to support …
* Fair Labor or Sweatshops?
* Emission Reduction or Pollution?
* Recycling or Toxic Waste?
* Resource Conservation or Plunder the Earth?
* Political Neutrality or Undermine Democracy?
* Partner with Local Community or Destroy the Local Community Economy?
So by offering products from one of the leaders in the online shopping world (Amazon.com), trusted data from independent well-respected sources such as
KLD Research & Analytics, Inc., Social Accountability International and others, we provide a free experience that will gradually connect how a company behaves with their profit. And this is the importance of a large and growing alonovo.com community. If we are just a small group of people, we won’t have much of an impact. However if you tell everyone you know about this service (and they tell everyone they know, and so on) we can be a large force that can make a tremendous impact in terms of how corporations conduct themselves.
When you purchase using alonovo.com, you are doing your part to send a clear message to businesses—we want blue skies, clean water, a fair and growing economy, intelligent use of our natural resources, safe and humane workplaces and sensible partnerships with local communities.
Beyond helping to shape social, environmental and political practices of businesses, you are also directly helping non-profit organizations that need funding for their critical work. We, the alonovo.com community contribute between 50% and 100% of what we earn (based upon your purchases through alonovo.com) to your cause of choice.
This is a community we can all be proud to belong to, regardless of political perspectives and ideology.
The alonovo community: the power of millions of informed, aware and caring people acting in concert. For a better world.”
Why Alonovo.com It Might Be A Killer
Alonovo is a great concept and today people are more aware of the impact of their decisions. It is great that Alonovo has so many categories to browse through. A large selection of categories makes the site more universal and creates an appeal for many different crowds. The report card is a great way to outline the components of social responsibility. It is great that members can choose to set a standard of social responsibility that they are willing to follow.
Some Questions About Alonovo.com
There are a few companies that do not have a report card or information on their socially responsibility. Hopefully more research will be done so that every company on the site will have a report card. Can users add a company or information on companies? It would be great is users could recommend or ware other users about companies. 
