Visitors to AFEX.com, home of the Associated Foreign Exchange, must first choose their location or login as an AFEX client. After choosing their location, visitors are taken to a page with information on AFEX Direct, AFEX for Business, as well as the AFEX story and their “30 Years of Service.” They are currently the number 9 largest Foreign Exchange company in the UK by net profit (as of November 2010), with pre-tax profit of ?1,166,514. According to AFEX.com, they have a diverse client base of over 10,000 customers. AFEX customers include multinational corporations and small businesses, financial and educational institutions, as well as exporters and importers.
AFEX helps their clients by managing their foreign payment needs such as transaction execution and risk consultation. They offer a wide variety of FX and international payment services such as designated corporate account managers, risk management tools, wire transfers, and foreign currency drafts. The company has a global presence and they offer 24-hour global trading and up-to-date FX market information. Whenever the Foreign Exchange Market is open, so is AFEX. They offer their customers online payment options through their AFEXDirect portal. AFEXDirect offers international payment transparency as well as flexibility and convenience.
More than just handling international payments and offering risk management, AFEX also offers their clients a Market Watch and Case Studies (although both pages are currently listed as “coming soon”). Interested parties may set up an account with AFEX by filling out the application form online and submitting it, or by printing it and then faxing it to one of the fax numbers provides. Setting up an AFEX account is free and does not obligate the user to trade. Once the application has been received by AFEX.com, a representative will contact the application directly.
