Aether, a B2B software startup founded in 2023 by Andrew Ayer and Ty Livingston, is on a mission to transform how digital agencies and e-commerce professionals approach outreach. Aether addresses a crucial challenge in the industry – scaling video outreach for a more personalized and engaging customer experience.
The Problem Aether Solves
The traditional cold email approach often lacks the personal touch needed to stand out in a crowded digital space. Aether fills this gap by providing a solution to scale video outreach for digital agencies and e-commerce professionals. Instead of sending generic cold emails, Aether empowers users to embed personalized videos or GIFs directly into their campaigns. The startup’s unique offering allows businesses to create thousands of customized videos or GIFs from a single CSV file, significantly enhancing the impact of their cold email campaigns.
Startup Liner
Aether: Empowering Digital Agencies and E-commerce Professionals
- Name: Aether
- Year Founded: 2023
- Type of Company: B2B Software
- HQ Location: Remote
- Founders: Andrew Ayer (LinkedIn), Ty Livingston
Progress and Current Status
Currently, Aether is actively bringing its innovative product to the market and scaling its sales team. The startup is positioning itself as a game-changer in the realm of digital outreach, providing a solution that marries the efficiency of mass communication with the effectiveness of personalized engagement.
An Inspiring Story: Infusing AI with a Personal Touch
The inspiration behind Aether stems from the founders’ realization of the need to provide a personal touch in AI-driven communication and, more importantly, to do it at scale. Faced with the challenge of finding a solution for video outreach in cold emails at scale (10k+ per month) at a reasonable price, Aether emerged as the answer. The startup sees itself as the “Instantly of personalized video prospecting,” providing an affordable and scalable solution for businesses seeking a personal touch in their outreach efforts.
Role Model: Drawing Inspiration from Instantly
Aether looks up to Instantly as a company that successfully made a solid product accessible for startups and small businesses. Instantly’s ability to enable businesses to scale their cold outreach operations overnight resonates with Aether’s ethos and mission. Aether aims to follow in the footsteps of Instantly, empowering the “little guy” to get ahead with personalized video outreach for cold email.
The Future of Aether: A Full-Service Lead Generation Machine
Looking ahead, Aether envisions itself as a full-service lead generation machine. Repeating the phrase emphasizes the startup’s commitment to becoming a go-to solution for businesses seeking a comprehensive lead-generation platform. By combining the power of personalized videos with scalable outreach, Aether aims to redefine the landscape of cold email campaigns. In four years, Aether aspires to be synonymous with efficient, personalized, and scalable lead generation, empowering businesses to succeed in their digital outreach efforts.
