A new player is making waves with educational learning with an innovative approach to e-learning. AdCoach, founded in 2023 by Ben Silverstein and Chad Gueli, is set to disrupt the $300 billion EdTech industry with its unique Time Bank Pricing System.
The Genesis of AdCoach
The story of AdCoach begins in 2015, when Ben Silverstein, who was working at a large NYC advertising agency, recognized a gap in digital advertising training for his team. What started as informal training sessions for three people quickly expanded to classes of 50+ attendees. Recognizing the demand, Silverstein developed his first online course, “Digital Advertising & Marketing 101,” which has since attracted over 50,000 students.
This success led to the creation of more than 12 courses covering topics such as digital marketing, social media, AI, SEO, sales, and negotiation. Drawing from a decade of experience with existing e-learning platforms and student feedback, Silverstein and his team developed the AdCoach app and its patent-pending Time Bank System.
The Time Bank Pricing Innovation
AdCoach’s standout feature is its Time Bank Pricing System, a novel solution to the cost and access barriers in e-learning. Unlike traditional platforms that charge per course or offer expensive unlimited plans, AdCoach allows users to purchase a monthly allotment of time. This time can be used across any course or lesson, providing unparalleled flexibility and value.
This pricing model enables learners to:
- Skip directly to the content they need
- Explore multiple courses without additional costs
- Get more value compared to other e-learning platforms
Current Status and Future Plans
As of 2024, AdCoach’s iOS app is live and attracting users. The company is currently developing Android and desktop versions to expand its reach. In pursuit of growth, AdCoach is raising seed funding to enhance its content library, user options, and user base.
AdCoach aims to become a leading name in EdTech within four years. The company envisions providing access to content for individual learners to advance their careers and businesses while also offering B2B solutions for companies investing in ongoing learning and development.
Industry Inspiration
While carving its own path, AdCoach draws inspiration from established players in the field. The company admires the content quality of Masterclass and the extensive range offered by Udemy while addressing what it perceives as flaws in its business models.
Beyond EdTech, AdCoach finds inspiration in companies like Canva and Figma, which have democratized high-quality design capabilities. AdCoach aims to emulate their affordability and flexibility in the education space.
The Vision
AdCoach’s mission is clear: to allow learners to choose what, when, and how much they want to learn. By recognizing that education is not one-size-fits-all, AdCoach is positioning itself at the forefront of a more accessible, flexible, and cost-effective e-learning future.
As the EdTech landscape evolves, AdCoach’s innovative approach to pricing and content delivery may set a new standard in online education, making lifelong learning more attainable for millions of users worldwide.
