The largest independent ad exchange network, adBrite.com is a transparent marketplace offering advertisers greater control over their own results. AdBrite provides users with direct access to analytics and campaign data, which is different from other link exchange sites. The adBrite.com website states that they reach 300 million unique visitors around the world each month, over 150 million of those people located in the United States. AdBrite leverages data from first- and third- party audiences to allow for advanced targeting. Real-time reporting gives users instant data.
AdBrite.com allows for IAB-standard ad units which include text, banners, full-page ads, rich media, and in-page video. They accept videos of up to 30 seconds long which are VAST 1.0 and VAST 2.0 template compliant. AdBrite accepts third-party ad tags from advertising servers such as MediaMind, Atlas, Point Roll, Publishers, MediaPlex, and Doubleclick. They also encourage users to contact them with additional ad serving partners they would like to utilize.
The adBrite.com website also offers access to recent press releases from the company as well as articles and mentions about adBrite including archives from the past three years. Recent articles include one from MarketWatch titled, “Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer.” This article discusses the addition of Rick Cotton to the adBrite team as CRO as well as his previous experience with not only Monster but CBS and Lycos as well.
Creating an account on the adBrite website is simple with their online account creation form. Users first select either an advertiser or publisher account and then enter their name, company information, email address, password, and other details followed by a captcha and subscriber agreement. Members of adBrite.com and visitors to the site may contact adBrite by email or postal mailing address. 
