Sanrio Town has been developing and distributing a unique line of more than ten thousand children’s gifts, accessories and more. Hello Kitty is the company’s main character.
Sanrio’s principal business activities include the design and sale of social communication gifts and greeting cards, publication and distribution of books and magazines, character licensing, and others. Consumers are mainly women of all ages. Sanrio was established in 1960, and has built a strong offline brand with a large consumer base and this website is intended to enlarge its customer community. You get the chance to meet the cute characters, take a look at the year they were born, and even play online games with your favorite ones. The Hello Kitty Community, if you register in the site, lets you discuss a number of topics regarding this character and all Sanrio characters as well. You even get the chance to create your own blog on Sanrio Town so you are able to share your ideas and thoughts with all the Sanrio community. 
