The Genesis of a Game-Changing Solution
In the competitive world of startup sales, consistency is king. Yet, many founders and sales professionals struggle to maintain discipline and momentum. This is the challenge that SalesGecko, a Paris-based B2B software startup founded in 2024, aims to solve.
The Problem: Sales Procrastination
Technical founders Bora Kizil and Julien Muller recognized a critical pain point: sales teams often falter not due to a lack of knowledge, but because of inconsistent action. After investing thousands in sales courses and coaching, they discovered that success hinges on building the right habits.
The Solution: AI-Powered Gamification
SalesGecko is more than just a CRM—it’s a motivational platform designed to transform sales into an engaging, disciplined process. By combining artificial intelligence with gamification, the startup creates a unique approach to sales productivity.
Key Features
- AI-driven sales assistance
- Gamification elements like badges and leaderboards
- Real-time progress tracking
- Intuitive CRM interface
Inspiration: Learning from Duolingo
Drawing inspiration from Duolingo’s successful habit-building model, SalesGecko applies similar principles to sales. The platform turns monotonous sales tasks into rewarding experiences, making progress feel achievable and enjoyable.
The Vision: Four Years Ahead
By 2028, SalesGecko envisions itself as a global leader in sales enablement. The company plans to:
- Expand to thousands of startups worldwide
- Develop advanced AI insights and personalized coaching
- Create a comprehensive sales performance ecosystem
- Become synonymous with overcoming sales discipline challenges
Current Status
Currently in beta testing, SalesGecko is actively onboarding users and refining its platform. Early feedback is helping shape a tool that promises to revolutionize how sales teams approach their most critical business function.
Founders’ Mission
Bora Kizil and Julien Muller are not just building a product—they’re creating a movement. Their goal is to empower sales professionals to master sales as a skill, transforming it from a daunting task to an engaging journey of continuous improvement.







