KillerStartups.com (“KillerStartups”, “we”, “us”, or “our”) is a digital publication owned and operated by Brown Brothers Media Pte. Ltd., 80 Robinson Road, #14-02, Singapore 068898.
Your privacy matters to us. This policy explains what personal data we collect, how we use it, and the choices you have.
1. What data we collect
- Usage & device data. IP address, browser type, operating-system details, referring URLs, and pages viewed (captured via server logs and analytics software).
- Cookie data. First-party and third-party cookies and similar technologies (see section 3 and the Mediavine notice below).
- Voluntarily provided information. If you email us, join our newsletter, or submit a startup for coverage, we receive the contact details you choose to share (e.g., name, email, company, pitch deck).
2. How we use the data
- Operate, secure, and maintain the Website
- Measure readership and improve editorial content (aggregated analytics only)
- Deliver, tailor, and cap frequency of advertising
- Respond to inquiries or legal requests
3. Cookies & similar technologies
We use cookies to recognise repeat visitors, analyse traffic, and personalise ads. You can control cookies in your browser settings; refusing cookies may limit site features.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
4. Analytics
We currently use Google Analytics 4 to understand aggregate reader behaviour. Google Analytics may set cookies or read existing cookies to collect anonymous traffic data. You can opt out via this browser add-on.
5. Log files
The web server automatically records standard log-file information (IP address, timestamp, user-agent, referring page) for security, diagnostics, and fraud-prevention. Logs are rotated and deleted within 12 months unless needed for legal reasons.
6. Data retention
We keep personal data only as long as necessary for the purpose it was collected, or to comply with legal obligations.
7. Data security
We follow industry-standard practices (HTTPS, access controls, regular patching) to protect data in transit and at rest. No Internet transmission is 100% secure, so we cannot guarantee absolute security.
8. International visitors
Our servers are located in the United States and/or the European Union. If you access the site from outside those regions, you consent to transferring your data to, and processing in, those locations.
9. Your privacy rights
- EEA/UK visitors (GDPR). You may request access, correction, deletion, or restriction of your personal data, or object to processing. You also have the right to lodge a complaint with your local supervisory authority.
- California residents (CCPA/CPRA). You may request to know, delete, or opt out of “sale”/“sharing” of your personal information. We do not knowingly sell personal data, but display advertising may be considered “sharing” under California law. To exercise rights, email the address below.
10. Children’s privacy
The Website is not directed to children under 13. We do not knowingly collect personal information from minors. If you believe we have mistakenly collected such data, please contact us so we can delete it.
11. External links
Our articles link to third-party sites (including affiliate links). We are not responsible for those sites’ privacy practices. Please review their policies independently.
12. Changes to this policy
We may update this Privacy Policy from time to time. The “Effective date” at the top indicates the latest revision. Significant changes will be highlighted on this page.
13. Contact
For questions or to exercise privacy rights, email [email protected] or write to:
Brown Brothers Media Pte. Ltd.Attn: Privacy Officer – KillerStartups
80 Robinson Road, #14-02
Singapore 068898